Home' Australian Automotive Aftermarket Magazine : Australian Automotive Aftermarket e-Zine - Perf 18 Contents An early passion for cars set Brenton on a path which
would eventually lead to the establishment of
Adelaide Clutch Services, which would later become
the Australian Clutch Services we know today.
“I’ve always been interested in cars and I knew very
early that cars would be a big part of my life. When
I was younger, I thought racing would be the path.
I quickly realised that the competition was high in
this field and the rewards quite rare,” Brenton said.
“I have been into cars for as long as I can
remember. Things got more serious when I got
older and was able to actually drive the cars I’d
been admiring as a little boy.
“My first restoration project (and definitely one of
the ones that taught me the most about cars and
about myself) was a 1970 XY GT Falcon. I still
have a strong interest in those cars and in GT
production car racing, as well as historic muscle
It was no surprise then, that Brenton would go on
to pursue a career in the industry he was so
“I studied mechanics at Croydon Park Technical
College and then went on to work for Repco
Girlock. I started as a Production Manager and
Industrial Sales Representative,” Brenton explains.
“After a few years at Repco Girlock, I started to see
the potential to make significant improvements
and bring changes to the industry. After deciding to
create my own business, it only took me a few days
to launch ‘Adelaide Clutch Services’.”
From making that decision to go into business,
Brenton hasn’t looked back.
“I was pretty young and it was a big decision (and
a big risk as well) for me to take. Everything
happened very fast at the time and I definitely had
some days questioning why I was doing it and if
this would lead anywhere.” Brenton said.
“When I now walk through the business, connect
with my employees and see our products on the
world stage, I can see that those early days were
worth the extra effort.”
Like any business owner, Brenton has seen plenty
of challenges and learnt plenty of lessons along the
“Someone starting in the industry today would
certainly have a whole bunch of different
challenges that were not even around at the time I
started my business. But the core of any business
is the same: listen, learn from others but still follow
your instincts when it comes to making decisions
for your business,” Brenton said.
“There probably would be a few mistakes along the
way I could name but, thankfully, these were all
relatively small ones. Making mistakes and getting
it wrong is part of any business and as long as you
can learn from it and get on the right path at the
end, they are all valuable lessons.
“Being a self-taught business owner, I probably
would rate ‘good attitude’ as being the most
important attribute. And by good attitude, I mean
being open minded and always willing to learn new
things and expand your horizon. Skills are
definitely almost as important, but I believe a lot of
them are acquired from experience.
“Over the years people have said that I am very
resistant to stress. I think it’s a skill that I
developed over the years. When you run a business,
there’s no time for panic: finding a solution and
acting on it is the only way to go forward.”
So how did Adelaide Clutch Services develop to be
the Australian Clutch Services we all know today?
“We started as Adelaide Clutch Services in 1988
and in the beginning, the business was based in a
pretty modest (and small) building in Torrensville.
It was only myself and a couple of employees -
some of whom are still with us to this day,” Brenton
“In 2005 we took a big step, our building was
getting too small and we decided to move to a
purpose-built location in Wingfield. In 2007, we
won the SA Telstra Business of Year award and
then the next year, we changed the business name
to Australian Clutch Services – by then, we knew
we had the potential to be competitive at a national
and international level.”
Along with changes in location and size, ACS has
also seen changes in its major product offerings
and customer base as it has developed.
“I started the business with the remanufacture of
clutch kits and components. It was a hard (and
dirty) job and the introduction of the GST in
Australia, thankfully, pushed us to almost retire
this service altogether and focus on new parts,”
“Today, we manufacture and distribute clutch kits
and components for pretty much every manual
vehicle: whether it’s a passenger car, a truck, a
4WD, a racing car, a tractor or a classic car.
“Our customer base was predominantly local in the
beginning. Some of those early customers are still
purchasing from us more than 25 years later and I
am grateful for their loyalty to our brands.
“In 2012, we started opening warehouses all
across Australia so we can now service all parts of
Australia more efficiently and rapidly than ever
before. We also have a warehouse in Poland and
one in the UK where our distributor network is
growing fast. This has all meant that our
international customer base has expanded rapidly
over the past decade and we now have customers
FROM SOUTH AUSTRALIA
TO THE WORLD
Australian Clutch Services founder Brenton Jordan has taken the business from humble
beginnings to worldwide player
Brenton Jordan poses in front of ACS’ building when it first opened
ACS’ new second facility in Adelaide
AAAM FEB 2018 - PERFORMANCE:AM MAGAZINE SHELL 6/2/18 11:27 AM Page 24
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