Home' Australian Automotive Aftermarket Magazine : Australian Automotive Aftermarket e-Zine - Perf 18 Contents in New Zealand, Asia, America, Europe and pretty
much everywhere in the world.”
To be successful, it is no secret that one must
stand apart from one’s competition. For ACS,
Brenton says his company’s advantage comes down
to a few key elements.
“Flexibility is probably one of the biggest assets of
the business when I compare us to some of our
competitors,” he said.
“We are constantly moving and evolving, with
innovation and new product releases at the top of
our list when it comes to business strategy.
“Aside from flexibility, innovation is a key
competitive advantage for us. It has definitely
helped us make a name for ourselves in a very
“I would also mention ‘quality’ as being a very
important part of Australian Clutch Services core
values. Whether it is product quality or constantly
improving and monitoring our processes to make
them more efficient.
“Finally, providing the best possible service to our
customers is extremely important. We wouldn’t be
where we are without our customers and everything
we’re doing, every decision we’re making, is based
on what we think would benefit our customers the
Not only is ACS changing, but so too is the industry
in which it operates.
“The automotive aftermarket landscape has
changed so rapidly in the past years and I think
we’re all starting to get used to this constant
movement, whether they come from car
manufacturers, multi-national part distributors or
iconic Australian businesses,” he said.
“As a medium-sized business, we have had to
adapt to those changes and be proactive. Staying
competitive is a constant challenge for businesses
like ours. I can see a lot of areas in the future
where we can play a big role and I’m looking
forward to new business opportunities.
“There are so many areas where I can see ACS
growing in the future. We have recently expanded
our Adelaide operation into another building and
this opens the door to many new projects which we
are very eager to get started with.
“For instance, we have been working on launching
our products in the US for the past two years – it
is a market I have always been interested in and we
are learning a lot from this experience. I can’t wait
to see where this will take us in the next five
Brenton’s love of all things automotive is only
matched by his love of his family and his home
state of South Australia.
“I have three wonderful kids, who are growing up
too fast and are almost all young adults now,”
“I have also been married for nearly two years to
my wife Sophie and we have just had a beautiful
baby girl so we are very excited for this new chapter
in our lives.
“Combining running a business with family life is
always a challenge but if there’s one area worth
putting extra time and effort, this would be the
one. Seeing your children develop and grow into
great, independent people, is one of the biggest
“I was born and raised in South Australia. I’ve
travelled a lot, interstate and overseas, but South
Australia has always been ‘home’. Building and
growing my business here in Adelaide has been a
choice and one I have never regretted. The quality
of life in SA is just too hard to match.”
ACS is a long-time member of the AAAA and views
the networking opportunities presented as a key
“We’ve been a member of AAAA for a very long
time now and we see it as being a lot more than a
simple membership,” he said.
“We’re part of a network of Australian businesses,
who are all different and all have their own
histories, particularities and projects. The
networking aspect of AAAA is invaluable, as well
as knowing that Stuart, Lesley, Michelle and the
whole team are working every day to help and
support our industry.”
For more from Australian Clutch Services, visit
The ACS team in front of the Adelaide Head Office
AAAM FEB 2018 - PERFORMANCE:AM MAGAZINE SHELL 6/2/18 11:27 AM Page 25
Links Archive Australian Automotive Aftermarket e-Zine - Nov 17 Australian Automotive Aftermarket e-Zine - Mar 18 Navigation Previous Page Next Page