Home' Australian Automotive Aftermarket Magazine : Australian Automotive Aftermarket e-Zine - Feb 18 Contents COVER FEATURE
The Bosch Car Service network, supported by
Bosch, increased in size by another 18 workshops
across Australia and New Zealand last year, making
it the fourth year of strong growth.
“Bosch’s goal is to ensure we continue to grow with
the right type of quality workshops, whilst not
affecting the overall service levels to existing
workshops in the network,” Bosch Car Service
Manager – Oceania, Sam Alexander, said.
“Not only did the network grow, we also achieved
above target results in the annual Bosch Car
Service workshop (independent) quality audits
conducted in 2017.
“The average combined mystery shopper results
were also above 80 percent. The quality of our
workshops is key to being one of the best networks
of independent workshops available to the
Bosch says that it knows independent workshops
rarely have first-hand information on what is going
on in the industry and sometimes lack the
resources and connections to keep abreast of latest
So, you may ask, how can you energise your
workshop to be one step ahead of the rest?
Well, says Bosch, with a focus on the development
of technical and business know-how, the Bosch Car
Service concept addresses the issues independent
workshops face on a near daily basis, so that they
(over time) can gain that competitive edge that is
required in today’s market.
Technical and Diagnostic Support
Bosch Car Service experienced technicians are
equipped with extensive skills and knowledge on
vehicle diagnosis and repair and they’re just a
phone call away.
The Bosch Car Service eight module automotive
aftermarket technical training program is carefully
structured and regularly updated to keep your
technicians at the forefront of technology.
“Learning modules like common rail diagnosis,
electronic battery management, vehicle braking
systems as well as hybrid and electric vehicles
modules, will ensure you can continue to work on
those newer vehicles coming into your workshop”,
Bosch Senior Technical Trainer, Darren Todd, said.
In addition, Bosch’s dedicated business
management training program covers all aspects of
business management. In 2017, Bosch increased
the number of modules available to the network by
adding two more.
The addition of the “Financial Management” and
“Health and Safety in the Workplace” modules now
make a total of 13 modules readily available. This
translates to a true saving of more than $10,000
each for relevant staff and is totally free for all
Bosch Car Service members, says Bosch.
The strong global Bosch branding also helps
workshops stand out from the competitors, says the
company. With more than 17,000 other
independent workshops competing for local
business, it’s more important than ever to make a
lasting impression. The iconic Bosch brand is well
known for quality and by leveraging off the global
brand, your customers could instantly relate this
positive perception against your own workshop too.
Bosch has a dedicated marketing support team
which gives you the opportunity to leverage off the
Bosch Car Service brand in your own local area.
“The iconic Bosch brand is well known for its
quality. After joining the network a few years ago,
I definitely noticed a change in customer behaviour
towards my workshop,” Frank Spiteri from Rincap
in Milperra (NSW) said.
“As a result of the partnership with Bosch, our
customers instantly relate our workshop to being of
the same quality in the service and products that
we provide for them. The brand does drive new
customers through to our business.”
Bosch holds multiple networking events during the
year in all regions to bring not just the Bosch Car
Service members together, but also the Bosch
Diesel and Bosch auto electrical workshops.
At these events, members get first hand updates
on the future of the automotive industry, best
business practices and an opportunity to develop
professional business relationships with other
The network annual fee is one of the most
competitive in the industry compared to other
workshop concepts, as it’s not based on a
percentage of your turnover.
In 2018, Bosch says it will continue to actively
seek workshop owners who have an entrepreneurial
mindset and are always looking to improve their
To learn more about what Bosch can do for your workshop,
watch the information video on
Then, if joining the Bosch Car Service network seems right
for your business, contact Sam Alexander on 0411 650 505
or email@example.com today to start energising
your workshop with Bosch Car Service.
BOSCH CAR SERVICE
One of the fastest growing workshop networks in Australia continued to grow and
prosper in 2017
AAAM FEB 2018 - TRADE - ezine:AM MAGAZINE SHELL 6/2/18 11:57 AM Page 24
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