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AUTOMOTIVE AFTERMARKET MAGAZINE DECEMBER 2012 7
AUSTRALIAN AUTO AFTERMARKET EXPO
FOCUS - HOW TO IMPROVE YOUR BUSINESS
To be held at the Sydney Exhibition Centre,
Darling Harbour from April 11 to 13, the
Australian Auto Aftermarket Expo will offer a
comprehensive education program delivering
practical takeaways to help you run your
Education in all forms - from exhibitors'
displays of new technologies and products to
seminars presented by industry experts - will
be the theme of the 2013 Expo.
The event host is the Australian Automotive
Aftermarket Association and Executive
Director Stuart Charity said the "run your
business better" theme is timely.
"In the competitive auto service and repair
industry, it is critical for the survival and
growth of all businesses, no matter where they
sit in the value chain, to continually
implement better, more efficient and
productive ways of doing business," he said.
"In addition, you need to harness
technology to grow your customer base and
find new sales channels.
"The technology may be in the form of
new equipment to reduce your use of costly
resources, or it may be sophisticated software
to streamline your processes or marketing
"Recognising this need, our Expo
committee of industry leaders decided that a
major focus of the 2013 Expo will be the
provision of a comprehensive education and
"The team is developing a plan that will
offer Expo visitors a choice of business
improvement opportunities and topics.
"The presentation formats will ensure that
workshop owners and managers leave with
practical information and tips that you can
immediately implement to improve your
business's bottom line."
The Expo committee knew that the 2011
Expo in Melbourne, which smashed all
exhibitor and visitor records, was going to be
a hard act to follow.
However, the team is delighted with the
unprecedented demand for exhibitor space
at the 2013 Expo.
Mr Charity said six months out from the
Australian Auto Aftermarket Expo, all
available space has been sold and there is
now a waiting list.
"Added to this, the co-located Collision
Repair Expo is already 80 percent sold out,"
"This is an incredible and humbling vote
of confidence in our Expo format.
"It also highlights the importance the
industry places on the critical role that
meeting face to face at a trade show still
plays in our businesses."
Mr Charity noted that information
technology has revolutionised the way we do
"But it will never replace the ability to
touch, feel and try new equipment and
technology - and do a deal over a
handshake," he said.
"Industry acceptance of our Expo
highlights the value of attending good trade
shows and follows recent overseas
"Having recently returned from
Automechanika Frankfurt 2012, which set a
new record of 4593 exhibitors from 74
countries, I saw that the global aftermarket
industry is booming once again.
"Our committee is confident that this
trend will be reflected in the number, quality
and diversity of exhibitors, products and
technologies on display at our Expo in April
"Our major corporate sponsor Monroe will
set an excellent example."
For details about the 2013 Australian Auto Aftermarket
Expo, visit www.aftermarketexpo.com.au
Discover new business opportunities
As the major sponsor, Monroe is preparing
for what is sure to be an outstanding 2013
Australian Auto Aftermarket Expo for its
market leading shock absorber range.
The 2013/14 Monroe Catalogue will be
released at the Expo and this will provide
repairers and resellers with the most
detailed and comprehensive ride control
product catalogue that Tenneco has ever
The unveiling of new products is an
important part of any trade show and
Tenneco will be revealing the latest products
along with the packaging at the Expo as well.
It also wouldn't be a Monroe showcase at
a major national automotive trade expo
without giveaways and competitions, which
will run throughout the event.
"The 2013 Australian Auto Aftermarket
Expo will deliver new opportunities for your
workshop or mobile repair business, no
matter how large or small," Tenneco
Aftermarket Director, Roger Lassen, said.
"While we have everything that you need
for shock absorber replacement, we are
joined by every supplier and assembled at the
one place with special expo deals on offer.
"That makes the Expo the best
opportunity to view and compare the
products that are available, to ensure your
business runs efficiently, while providing your
customers with the best quality."
For more information about Monroe, visit
www.monroe.com.au and for more information about
the 2013 Australian Auto Aftermarket Expo, visit
Workshop owners and managers facing the challenging realities of change in today's industry will learn how to improve
their businesses at the 2013 Australian Auto Aftermarket Expo.
Monroe is again the major corporate sponsor for the Australian Auto Aftermarket Expo. At the 2011 Expo Monroe was a winning team
celebrating a AAAA Bronze Award for Excellence in Marketing and a Silver Award for Excellence in Manufacturing. Pictured on the 2011
Monroe stand are (left to right) David Atherton, Roger Lassen, Barry Langan, Domenic Sbaglia, Chad Torok and Brydon Tweddell.
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