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AUTOMOTIVE AFTERMARKET MAGAZINE DECEMBER 2012 9
Monroe made quite an impact at Automechanika 2012, the world's largest
automotive aftermarket trade fair.
It wasn't inside any of the Frankfurt
exhibition halls, but outside where the Tenneco
Tour Bus was set up and where Monroe made
The Tenneco Tour Bus is a completely
portable set-up that expands into a multi-layered
training and exhibition area, housing a complete
car chassis displaying Monroe and Walker
products accompanied by interactive videos on
iPads and big screens located throughout the
bus and adjoining marquee section.
Expanding from the tour bus was a large
marquee that contained special spring removing
and strut fitting tools, Monroe 4WD and heavy
duty shock absorbers and an array of information
for the more than 148,000 Automechanika
visitors that attended the mammoth event held
Also proudly representing Monroe shock
absorbers at Automechanika 2012 was new
world record holder Rainer Zietlow, with his
Monroe shock absorber fitted and sponsored
Volkswagen Touareg that completed the 23,000
kilometre drive from the sister cities of
Melbourne, Australia and St Petersburg in
Russia in just 17 days and 18 hours back in
Another high profile Monroe Safety
Ambassador, Portuguese former Jordan Formula
One team driver Tiego Monteiro, was on hand to
meet the media and customers at
Both driver ambassadors spoke to the
European media about the importance of
ensuring that vehicle shock absorbers are
Rainer Zietlow commended Monroe on the
strength of its Gas Magnum TDT 4WD shock
absorbers that performed perfectly on his epic
MONROE IMPRESSES AT
Innovative Australian exporters will
have a better chance of protecting
their technology overseas following
the recent approval of stronger patent
Parliamentary Secretary for Industry and
Innovation, Mark Dreyfus, said the
Intellectual Property Laws Amendment
(Raising the Bar) Act 2012 passed by
parliament earlier this year introduces wide
reforms designed to help Australian
business and researchers.
"When an Australian business decides
to take on the world and export, we want to
ensure they are in the best position to be
successful," he said.
"These new laws will give Australian
exporters confidence that they can get
protection for their inventions overseas.
"Patent protection is a critically
important step when you're exporting a new
product or innovative piece of technology."
Mr Dreyfus said a patent can help
attract investors or create a new licensing
revenue stream, as well as preserving
valuable market share from imitators and
others looking to trade off your hard work.
"By raising patent standards in
Australia, we're ensuring they match those
of our major trading partners like the US,
Europe and Japan," he said.
"This means that our Aussie exporters
will have a much better chance of obtaining
the protection they need in overseas
markets so their great ideas don't get
Mr Dreyfus said patents are a
cornerstone of a successful and vibrant
innovation environment, which is why our
system must match the best in the world.
information on the Intellectual Property
Laws Amendment (Raising the Bar) Act
2012 and how IP can help exporters.
NAME CHANGE FOR
Injectronics Australia changed its name on October 1, 2012 to
Innovative Mechatronics Group.
Innovative Mechatronics Group (IM
Group) will become the distribution
company for all the brands that were
previously managed under the Injectronics
Industry leading brands such as
Injectronics, RAE, DAT and the newly
formed MAP will now be distributed and
serviced under the IM Group banner.
The Innovative Mechatronics Group
name illustrates the diversification of
products and services that are now provided
by these industry leading complementary
The IM Group now provides the platform
for all these industry leading brands to be
serviced under one group name.
The word Mechatronics (a combination
of mechanical and electronics) perfectly
reflects the complex and extensive product
offering that the group distributes.
Ownership, management, ABN, facilities
and locations remain exactly the same.
Only the name of the company has
changed, so customers will continue to
receive each brand's unique product offering.
For more information visit www.im-
group.com.au or contact Gino Ricciuti on
0419 353 522.
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