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AUTOMOTIVE AFTERMARKET MAGAZINE DECEMBER 2012 11
AUTO MARKET IS SHIFTING TO CHINA
Organised by Messe Frankfurt (Shanghai)
and the China National Automotive Industry
International Corporation CNAICO, the show
is a platform for international companies to
tap into the China market and for Chinese
companies to expand their businesses
Automechanika Shanghai covers the whole
automobile industry chain including OE and
aftermarket, as well as the three main
industry sectors of parts and components,
repair and maintenance and accessories and
Chinese car manufacturers including BYD,
Cherry, Dongfeng, FAW, Great Wall, JAC and
SAIC will visit the show to meet with current
and potential suppliers.
Sarah Thevenet, the International Manager
for the Society of Motor Manufacturers and
Traders Limited (SMMT), working closely with
the UK Trade and Investment (UKTI), said
Automechanika Shanghai would help
members to find appropriate dealers and
distributors in China, market their company
products and services and make contacts and
"China's market will continue to outpace
other global markets and Chinese customers
will continue to increase their expectations
and demand for quality vehicles and
components, which members of SMMT are
well equipped to meet," she said.
In addition to the first ever UK pavilion
that SMMT has organised, several overseas
pavilions have increased in size for the 2012
India has expanded its size by 75 percent
and Korea and Malaysia by more than 30
In addition, Taiwan pavilions in the
accessories and tuning hall as well as the
parts and components and repair and
maintenance halls have expanded by 40
Other overseas pavilions including France,
Germany, Italy, Japan, Singapore, Spain,
Thailand and the USA will also make an
appearance again at this year's show.
This year's edition of Automechanika
Shanghai will also feature its largest number
of Chinese pavilions supported by more than
50 trade organisations and industry
Auto market is shifting to China
For Automechanika Shanghai 2012 there
will be more than 3900 exhibitors from
around the world, such as first time
exhibiting countries from Bulgaria, Egypt and
The exhibition is more than 180,000
square metres including the addition of new
halls, which is an increase of 13 percent
compared with last year's show.
"The fact that more developing countries
are shifting their target market from Europe
to China is why we have many new exhibitors
at Automechanika Shanghai," CNAICO
President, Xuecheng Ji, said.
"They want to explore more business
opportunities in this fast growing Chinese
market at a show which is highly thought of
within the industry."
A report by Arthur D. Little, one of the
world's oldest consulting firms, predicts that
by 2050, 70 percent of the world's population
will live in Asia.
IMF economists have forecast that China's
car fleet will be as big as the entire world car
As a result, the automotive industry's
centre of gravity has started to shift from
North America, Western Europe and Japan
towards emerging markets.
For more information about Automechanika
Shanghai, visit www.automechanika-
shanghai.com or email
Automechanika Shanghai, the world's second largest Automechanika show after Frankfurt, is attracting professional
buyers and visitors from the whole automobile industry chain to its 2012 show which will be held at the Shanghai New
International Expo Centre, China from December 11--14.
Auto One has finished up 2012 in style by celebrating a highly successful year with store members and suppliers at the
annual national conference on the sunny beaches of Honolulu in Hawaii.
Held at the luxury Sheraton Waikiki, the
conference was a chance to rest and reflect on
the development of the group over the past year,
while being treated to four days of business
development, training, trade shows, and social
"The Auto One 2012 National Conference
was a great success, from the moment we
received a warm Aloha as we arrived at the
Sheraton Waikiki, through to the fabulous finale
of the Gala Dinner," Auto One Chairman,
Andrew Marjoram, said.
"We were very pleased to see both our
suppliers and members recognised for
outstanding achievements throughout 2012.
"Special congratulations go to Adam
Townsend and the team at Auto One Waitara for
winning the coveted National Store of the Year
A number of business sessions took place
over the week, including a strategic business
session, with Auto One's director board using
the feedback received to formulate the group's
three to five-year plan and develop a best
business practice policy.
Auto One Waitara was named as the Auto
One Store of the Year. Store owner Adam
Townsend was on hand to receive the award.
"It was a great honour to win the award and
it's testament to a lot of hard work that not only
I put in, but also all my staff members," he said.
"We've all worked extremely hard, and I
think this award was really a reward for my
team's hard work and effort."
AUTO ONE WAITARA WINS STORE OF THE
YEAR AT NATIONAL CONFERENCE
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