Home' Australian Automotive Aftermarket Magazine : Australian Auto Aftermarket E-zine December Contents 84 AUTOMOTIVE AFTERMARKET MAGAZINE DECEMBER 2012
ACCESS DATAMOTIVE BUSINESS INTELLIGENCE
PARC DATA FOR YOUR BUSINESS
INTRODUCING THE NEW AUSTRALIAN AUTO
The Australian Automotive Aftermarket
Association offers an extensive benefit to
members through its partnership with
Known internationally as PARC, DataMotive
claims its Passenger and Light Commercial
Vehicle Population Analysis or Vehicles On
Road (VOR) is the most comprehensive and up
to date PARC Data available today.
Using DataMotive's PARC Data, you can get
a complete breakdown of passenger and light
commercial vehicles on the road today.
Interest in vehicle registration PARC Data
has increased considerably recently due to an
increased understanding of the benefits
businesses can gain by obtaining data.
PARC Data can be hugely valuable to
businesses by giving an accurate representation
of passenger and light commercial vehicles
currently registered on the road.
Reducing the size of your inventory and
increasing inventory efficiency by not stocking
parts you may never sell can save you money
and increase customer satisfaction.
You can analyse new vehicle numbers and
see where business is heading e.g.
With postcode level data, businesses have
the ability to see concentrations of specific
vehicles based on type and location.
TJM Coopers Plains Director, Remo
Piantadosi, purchased an extract of DataMotive
PARC data last year in order to decide where to
place a new TJM store.
"Our current TJM stores were at capacity
and we needed to identify where to put a new
store so it would work effectively," he said.
"We were looking at an extremely broad area
which already had two stores in it
and needed to figure out where to
put a third one.
"We didn't have enough
experience and knowledge to make
the decision confidently and were
looking for some extra help to make
DataMotive PARC Data can be
individually customised to your
specific needs with more than 150
vehicle specifications available for
each registered vehicle.
Mr Piantadosi said the company
ordered a very specific data set and was able to
determine the concentration of 4WDs within
"The findings of the data surprised us, as
some areas we thought were going to be good
weren't and vice versa," he said.
"Using the data helped us to avoid making
a mistake in location, as well forcing us to be
realistic about what is actually happening in
"Purchasing the PARC Data was defiantly a
Mr Piantadosi said the postcode level data
directed TJM to go a bit further west than
"Within three months of the new store
opening we were hitting figures we would have
thought would take over a year to achieve," he
"All in all, we were extremely happy with
PARC Data information we received from
"The data was relevant, specific to us and
helped us achieve what we wanted."
DataMotive National Business Development
Manager, Rohan Le Page, said with the
carsales.com.au network of automotive
websites, DataMotive's PARC product is unlike
anything else available in the market today and
exclusively available to DataMotive customers.
"With direct relationships with various
government agencies, DataMotive provides the
only VOR data that can be considered a true
representation of what is on the road today,"
DataMotive is in the final stages of
preparing its 2012 PARC Data update.
This data will include the latest RedBook
and TecDoc Ktyp codes.
Additional fields will include data on hybrid
and electric vehicles.
DataMotive has also now included 2012
Motorcycle PARC Data which is available
To get access today to DataMotive Business
Intelligence PARC Data for your business call
03 8488 8371 or email
The Australian Automotive Aftermarket E-zine
features added digital functionality and interactivity
including hyperlinks, image galleries, videos, polls,
Google maps and Twitter feeds.
In addition to growing readership, the E-zine allows
instant viewing, is tablet friendly and cross browser
The new digital Australian Automotive Aftermarket
Magazine, or E-zine, is one in a series of new
communication initiatives that have been rolled out over
the past 12 months.
The first Australian Automotive Aftermarket E-zine is
available from this edition onwards from
The new E-zine will not be replacing the hard copy
magazine, rather, it is designed to add value,
complement and grow the magazine's distribution.
The AAAA will continue to send the magazine and
other information in paper format.
The new E-zine is in response to feedback from many
members wanting to receive and distribute information
The AAAA welcomes your feedback on the look and
useability of the new E-zine.
Comprehensive vehicle population figures are indispensible when it comes to product management in today's market.
The AAAA is excited to announce the launch of the new digital version of the Australian Automotive Aftermarket Magazine.
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