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AUTOMOTIVE AFTERMARKET MAGAZINE PERFORMANCE GUIDE 2013 15
SACHS CLAIMS FIFTH CONSECUTIVE
V8 SUPERCARS TITLE
The result comes of the back of years of
behind the scenes collaboration with the
company behind the Sachs product, ZF Race
Engineering, and Triple Eight Race
Engineering, Australia’s leading V8 Supercar
outfit and local motorsport distributor for
Sachs racing components.
The 2012 season started with Jamie
Whincup’s Holden Commodore featuring
prominent Sachs signage at the 2012
Australian Grand Prix.
Throughout the year both of the
TeamVodafone cars were fitted with Sachs
Formula Matrix Dampers and Sachs RCS 184
carbon clutches, with the pair taking 17 race
The success of the product speaks for
itself, with 25 out of 28 cars fitted with Sachs
dampers and clutches in 2012, including the
four cars that won the 30 races throughout
Teams utilising Sachs products include
the front-running Ford Performance Racing,
Stone Brothers Racing, Kelly Racing, Brad
Jones Racing, Dick Johnson Racing, Lucas
Dumbrell Racing, Tony D'Alberto Racing,
Garry Rogers Motorsports and Tekno
Sachs’ domination of the season included
a clean sweep of the podium of the
Supercheap Auto Bathurst 1000, with the
brand securing five out of the last seven
Bathurst 1000 trophies.
Outside the V8 Supercars Series, Sachs
race components were sought after in the
Dunlop V8 Supercar Series, the Porsche City
Index Carrera Cup and the Australian Formula
Accompanying the brand’s major
involvement in motorsports, Sachs also offers
shock absorbers for practically every road car
Available through ZF Services Australia,
the range for road cars and 4WDs includes
Australian specific applications such as a full
series of shock absorbers for Ford Falcons and
Holden Commodores, including lowered body
Sachs claimed its fifth straight V8 Supercars Championship in 2012, with Jamie Whincup claiming the title and
Craig Lowndes wrapping up second place for Triple Eight Racing.
SEMA acquires the International Motorsports Industry Show
The Specialty Equipment Market Association
(SEMA) has finalised an agreement to purchase
the International Motorsports Industry Show
(IMIS), the racing trade show that has been held
annually in Indianapolis since 2009.
The IMIS will be consolidated with the
Performance Racing Industry (PRI) Trade Show,
which returns to Indianapolis for 2013 and
The 2013 PRI Trade Show will occupy the
entire Indiana Convention Center in Indianapolis,
with Thursday, Friday, and Saturday Show days
from December 12 to 14, 2013.
The acquisition unifies the racing industry’s
two trade shows into one, creating the
opportunity for exhibitors and buyers to do
business in a single location.
“The racing industry needed to have just one
motorsports trade show in the U.S (and) I’m
proud to say we’ve accomplished that,” SEMA
Chairman Scooter Brothers said.
“We have all worked toward a common goal
and have succeeded on behalf of the industry.
“To have a single home for the racing trade
show is clearly the best thing for the industry,
and working together with (IMIS co-founder)
Chris Paulsen, we got it done.”
Both the PRI and IMIS trade shows were
held as scheduled in 2012.
The PRI Trade Show was held November 29
to December 1 in Orlando while the IMIS was
held from December 6 to 8 in Indianapolis.
The IMIS transaction was set to close in
“We formed IMIS in 2009 to bring a hard-
core racing tradeshow back to Indianapolis,” Mr
“We grew a lot faster than we ever could
have dreamed of and we couldn’t be happier
that a hard-core racing tradeshow will remain in
Indianapolis for years to come.
“SEMA will be great stewards of the hard-
core racing industry and I couldn’t be more
pleased that Indianapolis will remain the centre
of motorsports both on and off the track.”
Three-time NASCAR Sprint Cup series
champion, Indiana native and IMIS co-founder,
Tony Stewart, said having a hardcore racing
trade show in Indianapolis was very important
“That’s why I got involved with Chris and Jeff
(Stoops, the other IMIS co-founder) to help form
IMIS and bring back a show to Indianapolis,”
Mr Stewart said.
“I know SEMA will do a great job to make
sure Indy remains the place for hardcore racing.
“The State of Indiana and City of
Indianapolis, especially Governor Mitch Daniels
and Mayor Greg Ballard, were huge allies of the
show and I know the city and state will continue
to help grow the motorsports industry in
The PRI team based in Laguna Beach,
California, with John Kilroy at the helm as Vice
President and General Manager, will organise
and produce the 2013 PRI Trade Show.
PRI also publishes the racing industry’s only
“We are excited to bring the PRI Trade Show
back to Indianapolis, where exhibitors and
buyers experienced six very successful racing
industry trade shows, from 1998 to 2004,” Mr
“Chris Paulsen, Jeff Stoops, Tony Stewart
and the entire IMIS team have done an excellent
job starting up a new racing trade show and we
promise to build on their mission to keep
Indianapolis the annual epicentre of new racing
SEMA President and CEO, Chris Kersting,
said the consolidation was all about helping the
racing industry to succeed.
“Unifying the racing industry’s trade shows
makes it more affordable for all to participate
and allows us to focus on providing the greatest
value and benefits for the racing segment,” he
“Look for the association to be adding
resources and services to help participants get
maximum value from the PRI Show in Indy.”
SEMA UNIFIES RACING INDUSTRY TRADE SHOWS
AAAM FEB PERF FEATURE 2013:AM MAGAZINE SHELL 7/1/13 9:36 AM Page 15
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