Home' Australian Automotive Aftermarket Magazine : Australian Automotive Aftermarket E-zine - Annual Performance Guide Contents Supporting people who are interested in getting
more from their vehicle is why SuperPro exists.
The SuperPro team knows they have had support
from the trade for many years as the product 'which
never comes back' so the company has launched a
SuperPro will replace failed competitor brand
products with SuperPro FOR FREE!
"SuperPro has historically been the quality
benchmark; in fact this has been a cornerstone of our
growth," Graham Scudamore-Smith said.
"Warranty has never been an issue for us, but we
know some customers have had competing products
fail and developed a negative perception about all
"SuperPro polyurethane bushings are different.
"We are so confident our product will fix their
problem and show them that SuperPro is uniquely
capable off-road, on-road, and on the track, we'll
back our products for any use, anywhere!"
Continuous testing and development are
fundamental to SuperPro and this is evident in the
quality of the finished products.
This gives SuperPro the edge over their
competitors who do not offer warranty on race,
competition or off-road use.
SuperPro now warrants all bushes for ANY
catalogued application and for any usage for life!
And yes that does include competition, race and
off-road use, no limits.
SuperPro is obsessed with innovation and sees
quality as the glue that binds every aspect of its
Quality design and innovation -- disciplined
engineering, focused on innovation and testing. No
short-cuts; close enough is never good enough.
SuperPro has led the industry in product innovation
since the early '80s.
Quality manufacturing -- SuperPro do not
outsource manufacturing. It has a dedicated state of
the art facility in Brisbane and sees it as a core part of
how the company delivers excellence. (Please contact
SuperPro if you would like a factory tour -- Graham
loves showing guests the plant).
Quality materials -- the highest quality materials
are utilised in its products, not the cheapest. SuperPro
has worked with some of its suppliers for more than
25 years continuously developing its polyurethane
technology to be softer and more durable than any
Quality range -- SuperPro knows that for its trade
customers, quality range is important. The SuperPro
range is huge and the biggest in the world with more
than 2940 unique part numbers, for 88 unique vehicle
makes and 4802 unique vehicle models. Superpro
continuously releases new products so that customers
never have to call anyone but their local SuperPro
stockist. SuperPro released 70 new products in
November and December 2012 alone.
Quality people -- SuperPro people are passionate
about innovation and automotive technology. Many
major innovations that have been widely adopted
across the industry were originally developed by
talented SuperPro team members.
"We don't outsource any aspect of our design,
engineering, or manufacturing because simply - we
love it." Mr Scudamore-Smith said.
"It's central to our innovative culture and the
reason why we've been growing."
This focus on quality and innovation has
SuperPro sales have been growing (recording
double digit domestic annual growth).
Moreover customer focus groups and surveys
across a range of user groups, including the trade and
users of competitor products, delivered striking data
showing that SuperPro's reputation of having the
highest quality and most innovative products is
unmatched by any competitor.
"Our focus on quality and innovation is good
business for us," Mr Scudamore-Smith said.
"Trade workshops and tuners who use our
product simply don't have issues.
"Our warranty rate is immaterial - quality saves
us and our customers' money."
Almost all companies in this industry have similar
claims including that they are leaders in the industry,
the best, or use a clichéd phrase to convince the
customers that there is no better choice.
However, SuperPro acknowledges the
competition that is out there, hence there is only one
way to sort the men from boys - RESULTS!
Mr Scudamore-Smith said the company
understands the demands that off-road and
Confident that their products are the best in the market, the guys at SuperPro have offered a lifetime warranty
covering every usage anywhere on the planet -- off-road, on-road, 4x4, performance, track and every day driving.
SUPERPRO WARRANTS ANY BRAND OF
20 AUTOMOTIVE AFTERMARKET MAGAZINE PERFORMANCE GUIDE 2013
Some brands limit warranty, excluding race and off-road.
SuperPro is the bushing of choice for both suspension fitters and the trade*
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