Home' Australian Automotive Aftermarket Magazine : Australian Auto Aftermarket e-Zine - Mar 13 Contents NEWS
16 AUTOMOTIVE AFTERMARKET MAGAZINE MARCH 2013
Aligning the Monroe brand with the most
important safety item used by a racing driver,
the Monroe brand has adorned
Winterbottom's racing helmet over the past
three V8 Supercar seasons.
Each of these seasons have seen the
highly popular Ford Performance Racing
team driver finish within the Championship
top three in what is widely regarded as the
most competitive touring car championship
in the world.
In a change for the 2013 season,
Winterbottom's helmet signage will appear in
the new global Monroe brand logo colours of
black and yellow, which is sure to make
Australia's top selling brand of replacement
shock absorbers stand out as the 31-year-old
driver competes to win during the 14 rounds
that make up the 2013 season.
Winterbottom will also continue his highly
effective role as Monroe's Safety
Ambassador, representing the company's
intrinsic involvements with road safety
campaigns such as Fatality Free Friday and
promoting the regular checking and
replacement of worn shock absorbers through
the Monroe Safety Specialist program during
Monroe Australia Marketing Manager,
Brydon Tweddell, said the company was
pleased to continue its successful
association with Winterbottom.
"He has been a very popular ambassador
for the Monroe brand over the past three
years and is a friend to many of our staff,
distributors, Safety Specialists and end
users," Mr Tweddell said.
"He has the talent and the team to take
him to his first V8 Supercar title in 2013 and
we are looking forward to being there with
him when he does."
This announcement continues a long-
term association for Winterbottom with one
of the world's best known automotive brands.
"I enjoy being an important part of
Monroe Australia's marketing strategy but
moreover to be able to use this sponsorship
involvement to promote enhanced road
safety," Frosty said.
"Monroe is very active in this regard so it
is great to have this Australian manufacturer
on board again for the 2013 season.
Supercars this year with the introduction of
the Car of the Future and I have been
working hard with our team to ensure that we
come out of the blocks in top form.
"We have Nissan and AMG joining the
Ford versus Holden battle as well, so it is
bound to be a very interesting and
At the completion of the 2012 V8
Supercar Championship, Winterbottom had
raced to 25 pole positions, 20 victories, 95
podium results and 116 top five results since
joining Ford Performance Racing in 2006.
The Monroe shock absorbers sponsored
driver was also awarded the prized 2012
Barry Sheene Medal for Best and Fairest
driver as voted by members of the national
Monroe Australia has renewed its personal sponsorship of Mark 'Frosty' Winterbottom, one of Australia's top three V8 Supercar drivers.
MONROE AUSTRALIA RENEWS SPONSORSHIP
OF MARK WINTERBOTTOM FOR 2013
The new global mission statement
'Lubricants. Technology. People'. reflects the
three pillars that represent the company,
reputedly the world's largest independent
manufacturer and supplier of specialist
The new slogan will serve as the
foundation and guideline for the day to day
operations of the Fuchs group globally and
will strengthen the identity of the group both
internally and externally.
"Lubricants is the primary focus for
Fuchs, it is all what we do," Fuchs Lubricants
(Australasia) Managing Director, Wayne
"Technology is also vitally important to
Fuchs, and we are the technology leaders in
lubricants around the world, particularly in
the industrial and automotive sector.
"Finally, successful businesses are built
on people and our corporate culture, coupled
with our loyal and motivated workforce, is the
strategic key to our success.
"Our employees form the basis for this
As part of this change Fuchs will revise all
of its marketing collateral to reflect the new
global mission statement.
Along with the new mission statement,
five core values of trust, creating value,
respect, reliability and integrity were
developed to reflect the unique culture of
Fuchs at all levels across the group globally.
Fuchs offers lubricants for thousands of
applications including everyday car driving,
heavy goods transport, mining companies,
the steel industry, vehicle and machinery
manufacturing, the building trade,
agricultural equipment and motorsport as
well as specialised applications such as food
processing, rail and power generation.
Founded in Germany in 1931, Fuchs is
now represented in more than 60 countries
and employs more than 4000 staff.
The Fuchs Petrolub Group has announced a revision of its global mission statement and brand slogan which will be rolled out across
the entire Fuchs group in the first quarter of 2013.
FUCHS PETROLUB GROUP UNVEILS NEW
GLOBAL MISSION STATEMENT
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