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AUTOMOTIVE AFTERMARKET MAGAZINE MARCH 2013 17
ARB ELDEE EASTER
Situated at the award-winning Eldee Station, the ARB Eldee Easter 4WD Event has
quickly become a favourite four wheel driving event for families.
Sponsored by ARB and taking place over
the Easter weekend, the event is all about
family fun and getting off the tar and into the
Growing substantially since its launch in
2011, the Eldee Easter 4WD Event has
doubled participant numbers, with this year's
event nearly booked out.
Competing in a number of interesting and
fun challenges over the weekend, the stages
are designed for standard 4WD vehicles.
Driver registration will be held on Good
Friday afternoon, with the first challenge
beginning on Saturday morning.
Entertainment is provided over the
weekend with a sunset tag along tour, family
trivia night and the traditional Eldee Station
Easter Egg Hunt on Sunday morning.
A full presentation of the weekend's events
will occur on the Sunday night.
The participation entry fee for this year's
event covers competition entry per vehicle,
property entry, insurance and event
A spectator fee is also available at a lower
cost and covers property entry, insurance and
Numerous ARB staff and their families
attend the event each year, who along with
the other participants thoroughly enjoy the
hospitality provided by the station owners
Stephen and Naomi Schmidt.
ARB's National Sales and Marketing
Manager, Matt Frost, has been visiting Eldee
for more 10 years.
"People often talk about country
hospitality and there is nowhere that
exemplifies this more than Eldee," he said.
"It's a great outback experience, with a
touch of civilisation thrown in.
"Eldee is a wonderful place to visit
anytime, but the Easter event just adds a
whole new dimension of fun."
The station features a range of onsite
accommodation from campsites to executive
suites with a number of camping and meal
packages also available as an added pre-
booked extra for the weekend.
There will be thousands of dollars worth
of prizes up for grabs and the opportunity to
be featured on 4wd TV.
For more information visit the Eldee Station
Automotive suppliers will be able to build
their capabilities and capacity to win
business in new markets in both the
automotive and non-automotive sectors
with help from Automotive Supplier
Excellence Australia (ASEA).
ASEA, which is part of AutoCRC Limited,
will receive up to $2.6 million to work closely
with the automotive industry, supporting it to
diversify and integrate into new supply chains,
under the Federal Government's Business
Capability Support Program (BCSP).
"Our automotive manufacturing industry
faces many challenges but it has world-class
expertise and products that we must leverage
to ensure it is internationally competitive,"
Industry and Innovation Minister, Greg
"ASEA will help firms improve productivity
and efficiency so they can build the scale that
is now so important for automotive suppliers
to ensure Australia maintains a diverse
"ASEA has a proven record of helping
firms to make real improvements to their
Automotive suppliers now have the
opportunity to undertake targeted projects
with ASEA to improve their commercial
sustainability, increase revenue and develop
the skills and knowledge to diversify and
This announcement follows other recent
Federal Government initiatives to help the
automotive sector grow, diversify and compete
in new markets.
These include the appointment of William
Angove as the Automotive Supplier Advocate
to boost the number of Australian made cars
in local fleets and help SMEs identify new
markets, awarding $6.5 million in grants to
10 Australian automotive suppliers to expand
their product and customer range under the
Automotive New Markets Program and trade
missions by the Automotive Industry Envoy
John Conomos to Indonesia, Saudi Arabia and
the United Arab Emirates to showcase
Australian expertise and capability.
Automotive suppliers interested in working
with ASEA can visit www.asea.net.au. The
BCSP is part of the $35 million Automotive
New Markets Initiative. Further information is
available at www.innovation.gov.au/anmi
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