Home' Australian Automotive Aftermarket Magazine : Australian Auto Aftermarket e-Zine - Mar 13 Contents KTAS MAKES IT EASIER
TO GO MOBILE
Kmart Tyre & Auto Service (KTAS), a division of Kmart Australia, can now be
accessed anywhere at anytime as consumers can now conveniently navigate
through the Kmart Tyre & Auto Service website via smart devices.
successful launch of the
updated website in 2012,
Kmart Tyre & Auto Service
has taken another step
forward in the digital
space, providing customers
with an easy and efficient
way to seek information
and advice on the go.
The mobile site caters
for all smart devices across
Apple and the Android
platforms and is designed
to automatically resize to fit
the screen size of the
device it is being viewed
on.The site will also enable
customers to navigate to
any KTAS store across Australia by
clicking the 'Get Directions' button,
prompting the device to open up a map
app for easy guidance to the nearest
Kmart Tyre & Auto
Service's Marketing General
Manager, Tony Skallias,
said one in four visits to the
KTAS website are from a
"We predict that this
figure is due to rise in 2013
so it's very important for us
to keep our website up to
date and relevant," he said.
"The optimised mobile
site is just another way that
we are providing consumers
with added ease and
Since the launch of the
improved Kmart Tyre &
Auto Service site, more
than 65 percent is
comprised of new visitors and 34 percent
are returning visitors.
The mobile site is the first of a
number of digital improvements forecast
for Kmart Tyre & Auto Service in 2013.
ATAP NOW STOCKS GATES
DRIVE BELT TENSIONERS
Australian Truck and Auto Parts (ATAP) has announced that it now stocks
Gates drive belt tensioners.
Available through the company's
national warehouse and distribution
network, ATAP is stocking all numbers for
popular vehicles while the complete
range is available to order.
Called DriveAlign, Gates boasts one of
the biggest drive belt tensioner ranges in
the aftermarket which has an excellent
reputation for accurate fitting and
durability while meeting original
The proven spring, bushing and dust
cover design reduces the risk of tensioner
contamination to extend durability and
"Gates is a globally respected brand
that customers can identify and have
complete confidence in," ATAP's Carlee
"Regular replacement of these parts
is vital and most technicians now advise
investigating the drive belt tensioner to
be renewed at the same time of the drive
belt as it may be the root cause of the
"Resellers can trust the Gates brand
to boost sales and keep customers asking
for only the Gates brand.
"Gates Drive Belt tensioners offer
convenient and easy fitment."
Contact your local ATAP warehouse for
AUTOMOTIVE AFTERMARKET MAGAZINE MARCH 2013 19
DANNY RYAN APPOINTED
Kmart Tyre & Auto Service
(KTAS) has appointed
Danny Ryan as the State
Manager for Queensland.
Mr Ryan will be responsible
for overseeing and growing the
59 Queensland-based stores
and more than 300 employees.
Mr Ryan brings more than
25 years of business and
marketing experience to the
job, having previously worked
as the Coles Liquor State Manager for Queensland where he
was instrumental in the successful launch of the First Choice
Liquor chain, growing the brand to 33 stores state-wide.
"I'm excited to join the Kmart Tyre & Auto Service team,
while staying within the Wesfarmers group," Mr Ryan said.
"I'm looking forward to the challenge of strengthening our
relationship with customers and broadening our reach across
IM GROUP APPOINTS NEW
STATE SALES MANAGER
Adrian McKenzie has joined
the Innovative Mechatronics
Group as the State Sales
Manager for Victoria,
Tasmania and South
Mr McKenzie, who is a
recognised identity throughout
the aftermarket industry, joined
the IM Group after a six-year
tenure with Disc Brakes
Australia and was previously with Repco Auto Parts, Repco
Authorised Service and Supercheap Auto.
His role focuses on the promotion and awareness of the
brands and products supplied across all of IM Group's brands
while continuing to further develop and strengthen customer
loyalty and relationships.
The recent name change from Injectronics to Innovative
Mechatronics Group (IM Group) illustrates the diversification of
products the company now services.
IM Group consists of well-known and trusted brands such
as Injectronics, RAE Ignition and Sensors, DAT equipment and
the new addition of MAP.
Supplying the industry with technical knowledge and
assistance for more than 30 years and backed by extensive
research and development ensures that brands under the IM
group continually provide customers with quality products and
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