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6 AUTOMOTIVE AFTERMARKET MAGAZINE PERFORMANCE GUIDE 2014
The new Rare Owners Club rewards loyal Rare
Spares customers with exclusive offers that only
Rare Spares can give!
"We're very excited to launch the new Loyalty
club to give back to all our valued customers!
Members will receive fantastic offers, such as
tickets to Summernats and invites to our
exclusive VIP nights," Rare Spares Marketing
Manager/Director, Melissa McVeigh, said.
As a long-standing and integral part of
Australia's automotive industry, Rare Spares is
one of the largest parts suppliers in Australia and
New Zealand, developing on average five-plus
new parts every week. For more than 38 years,
Rare Spares has been serving Australia's classic
car industry, not only by developing hard-to-find
parts, but maintaining a strong industry
Rare Spares automotive industry involvement
spans its sponsorship of Touring Car Masters, V8
Utes and Summernats, to its support of
Australian Car Clubs and Brand Ambassador
John Bowe. Rare Spares also developed a DIY
restoration video series on YouTube called Shed
Talk.In 2011 Rare Spares first introduced its
loyalty program to reward car clubs for keeping
classic car culture alive and engaging in
restoration projects to keep these cars on the
road. Today, more than 100 Car Clubs around
Australia have signed up to this program, to
receive a 10 percent discount in all Rare Spares
stores and fantastic rewards to help promote and
aid their club at events. Rewards now include a
Car Club banner, Rare Spares store voucher,
promotional flags and a marquee, all of which
can be redeemed for points earned for each
dollar spent in store.
"It is important for us to continue rewarding
Australian Car Clubs and those who share our
passion for keeping classic car culture alive, but
we wanted to create a rewards program for the
rest of our customers as well.
"We now have the Rare Spares Loyalty Club
for Car Clubs and their members and the new
Rare Owners Club which is open to the general
The Rare Owners club, which anyone can
join, will offer members exclusive benefits such
as invites to VIP nights, access to Rare Spares
ambassador and racing legend John Bowe, as
well as tickets to Rare Spares sponsored events
like Touring Car Masters, V8 Utes and
Every member that signs up will receive a free
gift, and signing up online from the Rare Spares
website is simple.
Supplying tens of thousands of parts to
thousands of car restorers and hundreds of car
clubs across Australia and New Zealand, Rare
Spares has become an iconic Australian brand
in the automotive aftermarket restoration
industry over the past 38 years. With official
backing by both Holden and Ford, Rare Spares
offer a one stop shop for enthusiasts living their
dreams of owning and restoring a classic vehicle.
For more information visit www.rarespares.com.au
RARE SPARES INTRODUCES A LOYALTY CLUB
THAT ANYONE CAN JOIN
AUSTRALIA'S ENTRY LEVEL
DYNAMOMETER TOURS AMERICA
Dynotech by Dyno Dynamics has been touring America on a mission to show off Australia's high-quality,
From Austin to Indianapolis, Dynotech has been spreading the word
about its low-cost dyno offering. The company also displayed its product
at the American Formula One Grand Prix at Austin, Texas.
Dyno Dynamics' R&D department developed a drag race program to
measure reaction times and calculate distance travelled. Two
participants were able to drag race each other in Infiniti cars, with the
winner measured by the Dynotech and displayed on a screen.
"Hopefully we can make a dent in the American market. We want to
have Dynotech all over the world," Dynotech Marketing Manager, Ariane
Recruiting a new salesman to work along the East Coast of America,
Dynotech is replicating its Australian Roadshow program. A van has
been touring the USA offering product demonstrations to workshops.
"We want to really break into the American market through product
demos and being able to connect with the customer directly. It makes
a big difference to bring the Dynotech to them, rather than asking them
to visit our American office for a demonstration," Ms Evans added.
"We've hit the ground running with two new salesmen in Australia
as well, one currently touring South Australia and the other heading to
Western Australia in February for a demo tour."
For more information on Dyno Dynamics, visit www.dyno.com.au
Rare Spares, Australia's leading automotive aftermarket restoration brand,
is re-vamping its Car Club Loyalty Program and introducing a brand new
Loyalty Club, which anyone can join!
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