Home' Australian Automotive Aftermarket Magazine : Australian Auto Aftermarket e-Zine - March 14 Contents Hayman Reese, Australia’s leading provider of towbars and towing
accessories announced it is continuing its sponsorship of Jesse Dixon
in the 2014 V8 Ute Racing Series.
Schaeffler Automotive Aftermarket Australia initially created a
marketing alliance with Mr Holdsworth in 2013, in line with the debut
season of the Erebus Motorsport V8 Mercedes-Benz AMG E63 Team.
The season saw some inspired performances by Mr Holdsworth and the
three pointed star equipped team, highlighted by a fourth place finish
at the Sandown 500.
The three world renowned Schaeffler product brands; LuK (Clutch
and Drive Train components), INA (Engine Components, Belt Drive
Components and Bearing Products) and FAG (Rolling Bearing Products)
logos will once again appear on the highly visible top centre and chin
area of Mr Holdsworth’s racing helmet and on his race overall sleeves for
the entire 2014 season.
Mr Holdsworth will take part in a number of Schaeffler Automotive
Aftermarket Australia trade events, including some of the company’s
popular training events and other special customer appearances, as the
global company’s Australian ambassador during the year.
Mr Holdsworth joins some prestigious company as one of Schaeffler’s
motor racing ambassadors, including reigning DTM (German Touring Car)
Champion, Mike Rockenfeller, along with a host of other leading drivers
competing in major racing categories all over the world.
According to Schaeffler Automotive Aftermarket Australia Marketing
Manager, Allanah Poole, the link between Schaeffler’s products and
Holdsworth continues to be highly effective in reaching the Australian
automotive repair trade.
“We are delighted to once again be joining forces with a driver of the
calibre of Lee Holdsworth. It was exciting and fresh to be involved with
a driver competing with a new team and a manufacturer last season and
we are looking forward to the progress that he and the Erebus Motorsport
V8 Mercedes-Benz AMG E63 team will make this season.
“Our major product brands LuK, INA and FAG cannot be missed on
Lee’s helmet and this keeps our brands at the front of the minds of our
trade customers across the nation and in New Zealand. Lee has been a
fantastic ambassador for our company and he has also proven to be very
popular amongst our customers,” Ms Poole stated.
Mr Holdsworth is also delighted to continue racing with the support
of Schaeffler Automotive Aftermarket, the business division of
Schaeffler, one of the world’s largest automotive Original Equipment and
Aftermarket parts manufacturers.
“I’ve seen Schaeffler Automotive Aftermarket’s products up close at
trade shows and in workshops and it is great to be aligned with such a
major global automotive company. The LuK, INA and FAG brands
represent the finest German engineering quality, as does my Erebus
Motorsport V8 Mercedes-Benz AMG E63, so this alliance makes a lot of
sense. It has been great to be involved with the company’s training
programs and to meet so many of their customers. I look forward to
taking our association to new heights both on and off the track in 2014,”
Mr Holdsworth stated.
For more information about Schaeffler Automotive Aftermarket visit
After a successful 2013 season
that saw Jesse narrowly miss out on
the rookie drivers’ championship,
the Hayman Reese Racing Team is
preparing for another season of
competitive action in one of the
most exciting supporting categories
to the V8 Supercars.
“Jesse showed enormous talent
throughout the 2013 V8 Ute
Racing Series, with some top
drives that saw him finish races as
high up as second. As an
Australian brand trusted for
reliability and strength, Hayman
Reese is delighted to continue its
support of Jesse and the team, and
we look forward to some
competitive and entertaining
racing this season,” Sales and
Marketing Director of Hayman
Reese’s parent company Cequent,
Jason Kieseker, said.
As one of the main supporting
categories of the V8 Supercars, the
V8 Utes will do battle at eight
rounds during the 2014 season
including races at Adelaide,
Darwin, Bathurst, Gold Coast and
To follow Jesse’s progress in the
Hayman Reese Racing V8 Ute,
including exclusive photos and
in-vehicle footage of Jesse in
action, check out the Hayman
Reese Racing website at
LEE HOLDSWORTH RETURNS TO THE TRACK WITH SCHAEFFLER
AUTOMOTIVE AFTERMARKET IN 2014
HAYMAN REESE CONTINUES JESSE DIXON SPONSORSHIP
FOR THE 2014 V8 UTE RACING SERIES
92 AUTOMOTIVE AFTERMARKET MAGAZINE MARCH 2014
Schaeffler Automotive Aftermarket Australia will continue its highly successful personal sponsorship of
popular V8 Supercar driver Lee Holdsworth for the 2014 season.
AM MARCH 2014 - FINAL:AM MAGAZINE SHELL 21/3/14 10:15 AM Page 92
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